As we emerge blinking from the recession, the world seems full of opportunities. Businesses are beginning to invest again. Consumers are feeling more confident and even the banks have stopped pretending we don't exist.
It is also possible, really for the first time ever, for small business owners to market their products and services without spending any money. Social media and email marketing are both effective ways to attract potential customers to your website and apps such as Hootsuite and Mail Chimp are free to use and deliver professional results.
So how does a marketing consultancy expect to prosper in such an environment?
Firstly, even free marketing technology is actually relatively complex and small business owners really appreciate someone taking the time to guide them. A few pro tips can save hours of frustration.
Last year the Tech Tuesday seminars helped hundreds of business owners to take advantage of social media, email marketing and the mobile web.
Secondly, tools alone will not deliver effective results. A clear strategy is essential to put marketing in context and allow it to be measured and therefore improved.
We are launching a webinar series to help small business owners successful plan their marketing, attract new leads, convert prospects and maximise lifetime customer value.
Thirdly, once small business owners experience success with marketing they are able to develop an investment model enabling them to profit from automation and professional help.
We are developing new tools to help SMEs save time by automating their marketing. Check out IntroNet here and get a free month of qualified leads booked in to your calendar